Year
2014
deliverable

Concept Design
Clay sculpted model
Mould
Production

Ugly

The Ugly collection of Hans Boodt Mannequins consists of 3 male characters. The characters' launch was at Euroshop 2011. A time when the beauty image, including the mostly tall and thin fashion models, was discredited. Being a bit rebellious, we found it challenging to go against this established order. A reason we introduced a characteristic expression of the ordinary average man of all sizes. Ugly was a great success and to this day, remains an essential part of our brand.

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Year
2014
deliverable

Concept Design
Clay sculpted model
Mould
Production

Ugly

The Ugly collection of Hans Boodt Mannequins consists of 3 male characters. The characters' launch was at Euroshop 2011. A time when the beauty image, including the mostly tall and thin fashion models, was discredited. Being a bit rebellious, we found it challenging to go against this established order. A reason we introduced a characteristic expression of the ordinary average man of all sizes. Ugly was a great success and to this day, remains an essential part of our brand.